What is a recruitment video?
A recruitment video shows candidates how things really are at your company in a fun and quick way. Who works there, what happens on a workday, and what’s the atmosphere like? Because we all prefer watching a nice video rather than reading a block of text, right?
Recruitment videos often focus on one specific position. You showcase the team, the workplace, and exactly what someone will do. With a creative concept, you stand out. This is especially useful in the tech world, where everyone is competing for the same talent.
The advantage? You attract the right people faster and naturally filter out the doubtful ones. This makes recruiting significantly more relaxed – especially for HR.
Recruitment videos for employer branding
A recruitment video is not just a nice extra, it is a smart move in your employer branding. Especially as a technical company, you want to show who you are and why people would like to work for you. And that is no unnecessary luxury: 95% of job seekers pay attention to the image of a company. Yep, that's almost everyone.
With such a video, you provide an honest and recognizable image of your organization. And you can go in all directions with it: show the work at clients, the atmosphere in the office, or colleagues who enjoy a beer together after work. Personality, a glimpse behind the scenes, innovation, and transparency are central.
Explain it with a recruitment video
When you create a recruitment video, it is wise to first consider the goal and the target audience. You address a newcomer who has just graduated from welding school differently than a seasoned project engineer. This also involves different language use and topics.
At Indall, we actively think along with you from the start: who do you want to reach, what do you want to convey, and what format fits that? Sometimes one video is enough, other times a series works better. Or an interactive video, where each viewer follows their own path. Everything revolves around the right message, in the right way, for the right people.
Having a recruitment video made by Indall
As a video production company with a technical background, we know exactly how important it is to attract good technical personnel and how challenging that can sometimes be. As engineers, we have often been the ones trying to recruit for companies. By translating your story into images that resonate and reach the right people, we hit the right chord with the target audience. This is how we do it:
Introduction
We start with an introduction, online or at your location. We want to know not only what you do, but also: what kind of people you are looking for, why you are proud of your team, and what image you want to project as an employer.
Pre-production
In this phase, we dive deeper into your organization. What makes the work special? What is typical for the atmosphere in the team? And who do you want to address? A starter in the workplace requires a different approach than an experienced tech lead.
Based on these insights, we develop a concept that fits your culture and target audience. Think of style, tone of voice, and setting.
Scripting
We write a script that meets your needs and the target audience you want to address. We determine who we will feature, what we will show, and how we will logically build that up.
Production
Satisfied with the script? Then we will schedule the filming day(s). Prefer a video with animation or extra graphic support? That is certainly possible too!
Post-production
In the editing, we create a single whole. We add titles, possibly animations or subtitles, and perfectly match the image and sound. Voice-over or music is also given attention. During this process, we regularly tune in to ensure everything aligns with your wishes.
Delivery
Your video is ready for your work-with us site, LinkedIn campaign, or YouTube ads. And if you want, we would be happy to assist you with online sharing, targeting, and reach, and we will collaborate with your online marketing agency.
The benefits of recruitment videos
Show what you cannot include in a job advertisement.
Some things are difficult to put on paper, such as the energy in the workplace, collaboration between teams, or the atmosphere during the Friday afternoon drinks. In a recruitment video, you bring all of that to life. It immediately gives candidates a feeling: "Yes, I can see myself walking around here."
Bring speed to your recruitment campaigns
People connect faster with people than with logos. So let your colleagues speak: the technician in the field, the project manager in the office, or the developer you always recognize by his hoodie. Real faces, real stories. This makes your organization personal and recognizable and lowers the threshold to apply.
Give a face to your organization
Does it need to be quick? A good video goes live on LinkedIn, your careers page, or in a campaign in no time. No endless hassle with writing new texts or expensive Indeed campaigns. Your video simply runs along, day and night.
