What is an instructional film?
An instructional video explains with moving images how a system, product, or procedure works. Extremely valuable, especially when it comes to complex topics.
Just think about the number of systems and procedures that employees deal with daily within your organization. There are certainly more than you initially think. How do you ensure that everyone knows exactly how things work and what actions they need to take? Verbal communication of that information is not consistent enough, and written communication takes a lot of time. Let alone if that one colleague who knows everything retires after 4 years. Where is the knowledge then secured?
Having an instructional video made saves you a lot of hassle, time, and money. By combining film footage with a voice-over (and possibly 2D animation or 3D animation), viewers receive step-by-step visual instructions. Important actions are demonstrated, key elements are further explained, and information can always be repeated in exactly the same way. As often as necessary.
View examples
Explain it with an instructional video
Instruction videos can support your business processes in various ways. Whether it's an explanation of complex systems or a step-by-step walkthrough of mandatory actions in specific situations. Here are several ways instruction videos can make your life easier:
Presentation by experts
Give a face to your instructions and business. This way, your customers feel personally helped and seen. Especially in times of AI and digital contact, humanity has only become more important.
Demonstrate instructions
Show step by step how to do it with infographics and animations. This ensures that information is better structured and easier to follow. And this prevents installation errors, with all the consequences that entails.
Animated instructional film
Animation is the way to visualize internal systems and machines that are difficult to access in reality. Especially when the product is still in the production or concept phase!
Software tutorial
Prevent frustration for users. With a structured screen recording and clear instructions, customers immediately know how to use your software.
Green screen recordings
Have someone deliver the instructions in person and easily add animations and photo or video material thanks to a green screen. Personal and to the point!
Motion graphics
Do you have something that is difficult to visualize? Then motion graphics can help. This involves animating 2D icons and figures to convey your message clearly and visually.
Virtual and augmented reality
The use of virtual reality video (VR) and augmented reality (AR) is an interesting and modern way to explain complex systems. This way, you provide users with an interactive experience in which they can learn and experiment.
Having an instructional video made by Indall
As a video production company with a technical background, we know exactly what makes an instructional video so important in the industry. All our clients in the technical and energy sectors deal with complex systems and processes. At Indall, we speak the same language, making it easy for us to capture the smallest nuances for you.
Introduction
Every collaboration begins with a digital or physical introduction. During this meeting, we not only get to know you better, but you also get to know us. What is the process our team follows, and how does the creation of an instructional video take place? We discuss all of this, as well as mutual expectations and objectives.
Pre-production
We conduct extensive research into your organization, the sector you operate in, and what makes your product and/or service so special. This gives the team a clear view of the target audience for the video and the market in which that audience is located. We also dive deeper into the knowledge that needs to be covered in the instructional video. This can be done, for example, through a digital or physical conversation with knowledge holders, a demo, or reading whitepapers. We ensure that all information is eventually presented in detail as you wish.
Scripting
Next, we write the script and look at the practical side of the story, such as shooting days, any animations, and what materials are needed.
Production
Once everyone is satisfied with the script, the recordings are scheduled and carried out (unless we are working with animation). Thanks to a detailed production schedule, everyone knows when they need to be somewhere and what the day's agenda entails.
Post-production
Here we bring your story to life. We add any animations and ensure the correct color grading. Sound is just as important, so we pay a lot of attention to audio mastering with voice-overs, music, and sound effects. Of course, this is followed by interim feedback moments.
Delivery
We deliver your video in a 16x9 format, of course in 4K. Now it's up to you to share it with the world! Do you need help with that? Then we are happy to think along about the best way to use your instructional video.
The benefits of instructional films
Easy to understand
Make your story visual and concrete. An instructional video turns lengthy manuals into a visual narrative. It is structured so that each step is clear and presented within a defined context. This is clearer, faster, and easier to understand. Especially for target groups and users who choose a practical profession for a reason, and do not like long texts.
Share it with everyone
Forget dusty books, manuals, and confusing stories. An instructional video (or animation) can easily be shared online with anyone who needs it. In presentations, at trade fairs, on the website or social media – the possibilities are endless. Additionally, you can also have the video translated to reach new markets.
Always within reach
Watching on-demand TV programs is taken for granted, so why not on-demand learning? Instructional videos are also available at any time of the day. They can be paused, repeated, and sped up or slowed down. Valuable, because not everyone absorbs information at the same pace or in the same way.
Efficiency at its best
Let’s not beat around the bush: time is money. With videos, you can offer employees a flexible and adaptable training program. In addition, videos are also measurable, allowing you to see exactly which information is often repeated and where additional clarification is needed.
