Employer Branding Video
In today’s tight labor market, it’s increasingly important for companies to stand out. One effective way to do this online is by building a strong employer brand. An employer branding video is one of the ways to establish a compelling employer brand. As a creative content agency, Indall specializes in creating employer branding videos for both technical and non-technical companies.
Employer Branding Video
In today’s tight labor market, it’s increasingly important for companies to stand out. One effective way to do this online is by building a strong employer brand. An employer branding video is one of the ways to establish a compelling employer brand. As a creative content agency, Indall specializes in creating employer branding videos for both technical and non-technical companies.
Employer Branding Video
In today’s tight labor market, it’s increasingly important for companies to stand out. One effective way to do this online is by building a strong employer brand. An employer branding video is one of the ways to establish a compelling employer brand. As a creative content agency, Indall specializes in creating employer branding videos for both technical and non-technical companies.
“An employer branding video is the ultimate way to engage potential employees!”
“An employer branding video is the ultimate way to engage potential employees!”
“An employer branding video is the ultimate way to engage potential employees!”
What is an employer branding video?
An employer branding video is a specific type of video aimed at building an employer brand. In other words, it makes your company appealing to future employees who align with your values. Typically, an employer branding video is part of a series or campaign, providing insights into, for example, the company's culture. It can showcase the office or workspace, highlight ongoing innovations, depict the atmosphere, or feature team-building activities that strengthen the team, among other aspects.
By creating an employer branding video or video series, potential new colleagues can gain a clear understanding of your company. A strong employer brand is also important for the current workforce, as it enhances pride and connection to the organization.
An employer branding video shows who you really are as an employer. Not a sales pitch, but an honest, interesting way to make your company attractive to future colleagues.
Such a video is often part of a campaign or series, in which you might give a behind-the-scenes look. Think of images of your office, workshop, or project location, the innovations you are working on, the atmosphere at work, or the legendary summer barbecue.
With a good employer branding video, potential colleagues get a realistic picture of your company. And the great thing? It also works for the people who already work there. Because a strong employer brand increases enthusiasm and the sense of belonging within the team.
Employer branding vs. recruitment video
A recruitment video is all about one thing: filling a vacancy. "We are now looking for a new colleague!" Perfect for the quick hit, but an employer branding video looks beyond that.
In an employer branding video, you show who you are as an employer. What makes it enjoyable to work for you? What is the atmosphere, the team, the culture? In short: the bigger picture.
You smartly use such a video on socials like LinkedIn, Instagram, or YouTube to strengthen your name as an employer.
Bonus tip: share the video internally, and before you know it, you'll have dozens of enthusiastic ambassadors. Because let's face it: how easy and fun is it to quickly show that cool video of your workplace at a birthday party?
A recruitment video is all about one thing: filling a vacancy. "We are currently looking for a new colleague!" Great for the quick turnover, but an employer branding video looks beyond that.
In an employer branding video, you show who you are as an employer. What makes it enjoyable to work for you? What is the atmosphere, the team, the culture? In short: the bigger picture.
You can smartly use such a video on social media like LinkedIn, Instagram, or YouTube to strengthen your name as an employer.
Bonus tip: share the video internally as well and before you know it, you have dozens of enthusiastic ambassadors. Because let's be honest: how easy and fun is it to quickly show that cool video of your workplace at a birthday party?
Explain it with employer branding
Authenticity is key in an employer branding video. If the story does not match reality, your audience feels that immediately. Therefore, it is important to first map out how your employees actually experience the company culture and how you would like them to experience it.
And this is how we subsequently portray that.
Authenticity is key in an employer branding video. If the story does not match reality, your audience will feel that immediately. That is why it is important to map out how your employees actually experience the company culture and how you would like them to experience it.
And this is how we then visualize that.
Having an employer branding video made by Indall
As a video production company with a technical background, we understand better than anyone how important good employer branding is in the tech and energy sectors. In a world where talent is scarce and technology is complex, a strong video helps to convincingly showcase your work environment, culture, and ambitions.
Introduction
Every collaboration starts with a good introduction, either digitally or at your location. We want to understand who you are, what you stand for, and especially: where you want to go. We will explain how we work and discuss what we can expect from each other.
Pre-production
Then we do a deep dive into your organization: the sector in which you operate, your products or services, and how employees experience the work and the culture.
These insights form the basis for the creative concept. Together we explore which stories need to be told, which style fits that, and how we can visualize it.
Then we take a deep dive into your organization: the sector in which you are active, your products or services, and how employees experience the work and the culture.
These insights form the basis for the creative concept. Together we explore which stories need to be told, which style fits, and how we will visualize that.
Scripting
Now that we know what you want to convey, we'll get started on the script. This is the foundation of the video: what stories do we tell, who appears in the footage, what do we show, and in what order?
We ensure that the story is correct, fits your company, and above all: feels authentic. No theatrics, but real people with real experiences.
Now that we know what you want to convey, we will get started on the script. This is the basis of the video: what stories do we tell, who will be in the picture, what do we show, and in what order?
We ensure that the story is correct, matches your company, and above all: feels authentic. No theatrical performances, but real people with real experiences.
Production
As soon as the script is ready, we will schedule the recordings. Whether it's in the office, in the workshop, or at an external location: we ensure a tight schedule and a smooth shooting plan. Are we working with animation? Then our illustrators and motion designers will get to work for you.
Post-production
Now we are really going to build towards the final result. We will edit the images, add animations, ask for titles, and connect everything into a smooth whole. Sound also plays a big role in this. From voice-over to music and sound design, everything gets attention. Of course, we will regularly check in with you along the way.
Delivery
The video is ready! You will receive it in 16:9, in crystal clear 4K. Completely ready to share on your channels. Need help with distribution or smart deployment of the video? We are happy to brainstorm with you about distribution and reach.
"Indall guarantees a friendly, reliable, and pleasant collaboration. Thank you for the beautiful visuals!"
Camiel Lemmens Marketing Director Solar Team Twente
"Indall stands for professional service. We experienced it as a pleasant collaboration: a cooperative team and a great result!"
Judith Burgemeister Projectmanager Change inc.
"Indall guarantees a thoughtful, enthusiastic collaboration! We hope to develop many more projects together."
Melissa Zomer Marketeer Tonzon
"Quick coordination, they think (content-wise) along very well, and deliver high-quality work! The team at Indall is very pleasant to work with."
Jody van der Tuin Marketeer University of Twente
"Indall was able to translate the technical concept into a clear and attractive presentation with minimal input!"
Pieter Hannessen Founder The Global Irrigation Project
"Indall guarantees a friendly, reliable, and pleasant collaboration. Thank you for the beautiful visuals!"
Camiel Lemmens Marketing Director Solar Team Twente
"Indall stands for professional service. We experienced it as a pleasant collaboration: a cooperative team and a great result!"
Judith Burgemeister Projectmanager Change inc.
"Indall guarantees a thoughtful, enthusiastic collaboration! We hope to develop many more projects together."
Melissa Zomer Marketeer Tonzon
"Quick coordination, they think (content-wise) along very well, and deliver high-quality work! The team at Indall is very pleasant to work with."
Jody van der Tuin Marketeer University of Twente
"Indall was able to translate the technical concept into a clear and attractive presentation with minimal input!"
Pieter Hannessen Founder The Global Irrigation Project
"Indall guarantees a friendly, reliable, and pleasant collaboration. Thank you for the beautiful visuals!"
Camiel Lemmens Marketing Director Solar Team Twente
"Indall stands for professional service. We experienced it as a pleasant collaboration: a cooperative team and a great result!"
Judith Burgemeister Projectmanager Change inc.
"Indall guarantees a thoughtful, enthusiastic collaboration! We hope to develop many more projects together."
Melissa Zomer Marketeer Tonzon
"Quick coordination, they think (content-wise) along very well, and deliver high-quality work! The team at Indall is very pleasant to work with."
Jody van der Tuin Marketeer University of Twente
"Indall was able to translate the technical concept into a clear and attractive presentation with minimal input!"
Pieter Hannessen Founder The Global Irrigation Project
"Indall guarantees a friendly, reliable, and pleasant collaboration. Thank you for the beautiful visuals!"
Camiel Lemmens Marketing Director Solar Team Twente
"Indall stands for professional service. We experienced it as a pleasant collaboration: a cooperative team and a great result!"
Judith Burgemeister Projectmanager Change inc.
"Indall guarantees a thoughtful, enthusiastic collaboration! We hope to develop many more projects together."
Melissa Zomer Marketeer Tonzon
"Quick coordination, they think (content-wise) along very well, and deliver high-quality work! The team at Indall is very pleasant to work with."
Jody van der Tuin Marketeer University of Twente
"Indall was able to translate the technical concept into a clear and attractive presentation with minimal input!"
Pieter Hannessen Founder The Global Irrigation Project
"Indall guarantees a friendly, reliable, and pleasant collaboration. Thank you for the beautiful visuals!"
Camiel Lemmens Marketing Director Solar Team Twente
"Indall stands for professional service. We experienced it as a pleasant collaboration: a cooperative team and a great result!"
Judith Burgemeister Projectmanager Change inc.
"Indall guarantees a thoughtful, enthusiastic collaboration! We hope to develop many more projects together."
Melissa Zomer Marketeer Tonzon
"Quick coordination, they think (content-wise) along very well, and deliver high-quality work! The team at Indall is very pleasant to work with."
Jody van der Tuin Marketeer University of Twente
"Indall was able to translate the technical concept into a clear and attractive presentation with minimal input!"
Pieter Hannessen Founder The Global Irrigation Project
"Indall guarantees a friendly, reliable, and pleasant collaboration. Thank you for the beautiful visuals!"
Camiel Lemmens Marketing Director Solar Team Twente
"Indall stands for professional service. We experienced it as a pleasant collaboration: a cooperative team and a great result!"
Judith Burgemeister Projectmanager Change inc.
"Indall guarantees a thoughtful, enthusiastic collaboration! We hope to develop many more projects together."
Melissa Zomer Marketeer Tonzon
"Quick coordination, they think (content-wise) along very well, and deliver high-quality work! The team at Indall is very pleasant to work with."
Jody van der Tuin Marketeer University of Twente
"Indall was able to translate the technical concept into a clear and attractive presentation with minimal input!"
Pieter Hannessen Founder The Global Irrigation Project
"Indall guarantees a friendly, reliable, and pleasant collaboration. Thank you for the beautiful visuals!"
Camiel Lemmens Marketing Director Solar Team Twente
"Indall stands for professional service. We experienced it as a pleasant collaboration: a cooperative team and a great result!"
Judith Burgemeister Projectmanager Change inc.
"Indall guarantees a thoughtful, enthusiastic collaboration! We hope to develop many more projects together."
Melissa Zomer Marketeer Tonzon
"Quick coordination, they think (content-wise) along very well, and deliver high-quality work! The team at Indall is very pleasant to work with."
Jody van der Tuin Marketeer University of Twente
"Indall was able to translate the technical concept into a clear and attractive presentation with minimal input!"
Pieter Hannessen Founder The Global Irrigation Project
"Indall guarantees a friendly, reliable, and pleasant collaboration. Thank you for the beautiful visuals!"
Camiel Lemmens Marketing Director Solar Team Twente
"Indall stands for professional service. We experienced it as a pleasant collaboration: a cooperative team and a great result!"
Judith Burgemeister Projectmanager Change inc.
"Indall guarantees a thoughtful, enthusiastic collaboration! We hope to develop many more projects together."
Melissa Zomer Marketeer Tonzon
"Quick coordination, they think (content-wise) along very well, and deliver high-quality work! The team at Indall is very pleasant to work with."
Jody van der Tuin Marketeer University of Twente
"Indall was able to translate the technical concept into a clear and attractive presentation with minimal input!"
Pieter Hannessen Founder The Global Irrigation Project
"Indall guarantees a friendly, reliable, and pleasant collaboration. Thank you for the beautiful visuals!"
Camiel Lemmens Marketing Director Solar Team Twente
"Indall stands for professional service. We experienced it as a pleasant collaboration: a cooperative team and a great result!"
Judith Burgemeister Projectmanager Change inc.
"Indall guarantees a thoughtful, enthusiastic collaboration! We hope to develop many more projects together."
Melissa Zomer Marketeer Tonzon
"Quick coordination, they think (content-wise) along very well, and deliver high-quality work! The team at Indall is very pleasant to work with."
Jody van der Tuin Marketeer University of Twente
"Indall was able to translate the technical concept into a clear and attractive presentation with minimal input!"
Pieter Hannessen Founder The Global Irrigation Project
"Indall guarantees a friendly, reliable, and pleasant collaboration. Thank you for the beautiful visuals!"
Camiel Lemmens Marketing Director Solar Team Twente
"Indall stands for professional service. We experienced it as a pleasant collaboration: a cooperative team and a great result!"
Judith Burgemeister Projectmanager Change inc.
"Indall guarantees a thoughtful, enthusiastic collaboration! We hope to develop many more projects together."
Melissa Zomer Marketeer Tonzon
"Quick coordination, they think (content-wise) along very well, and deliver high-quality work! The team at Indall is very pleasant to work with."
Jody van der Tuin Marketeer University of Twente
"Indall was able to translate the technical concept into a clear and attractive presentation with minimal input!"
Pieter Hannessen Founder The Global Irrigation Project
"Indall guarantees a friendly, reliable, and pleasant collaboration. Thank you for the beautiful visuals!"
Camiel Lemmens Marketing Director Solar Team Twente
"Indall stands for professional service. We experienced it as a pleasant collaboration: a cooperative team and a great result!"
Judith Burgemeister Projectmanager Change inc.
"Indall guarantees a thoughtful, enthusiastic collaboration! We hope to develop many more projects together."
Melissa Zomer Marketeer Tonzon
"Quick coordination, they think (content-wise) along very well, and deliver high-quality work! The team at Indall is very pleasant to work with."
Jody van der Tuin Marketeer University of Twente
"Indall was able to translate the technical concept into a clear and attractive presentation with minimal input!"
Pieter Hannessen Founder The Global Irrigation Project
"Indall guarantees a friendly, reliable, and pleasant collaboration. Thank you for the beautiful visuals!"
Camiel Lemmens Marketing Director Solar Team Twente
"Indall stands for professional service. We experienced it as a pleasant collaboration: a cooperative team and a great result!"
Judith Burgemeister Projectmanager Change inc.
"Indall guarantees a thoughtful, enthusiastic collaboration! We hope to develop many more projects together."
Melissa Zomer Marketeer Tonzon
"Quick coordination, they think (content-wise) along very well, and deliver high-quality work! The team at Indall is very pleasant to work with."
Jody van der Tuin Marketeer University of Twente
"Indall was able to translate the technical concept into a clear and attractive presentation with minimal input!"
Pieter Hannessen Founder The Global Irrigation Project
The benefits of employer branding videos
Seeing is believing
"We have an open culture" sounds nice, but what does it actually mean? With images from the workplace, team sessions, or lunch tables, your audience immediately feels what it's like at your organization. And an honest, no-nonsense video shows that you don't make anything more beautiful than it is. This builds trust with people who are considering applying to your company.
Make building the future visible
Are you working on smart technology or sustainable solutions? Show that in your video. This way, you attract people who also want to move forward and make an impact. It shows that you, as an employer, are not standing still. And that is contagious.
Save on recruitment costs
If people already know (and like) your business, you don't need to shout with expensive campaigns or endlessly hunt for candidates. Candidates come to you more quickly. This saves a lot of time, effort, and money.
Employer branding video
Employer branding video
Employer branding video
Employer branding whitepaper
In this white paper, we share our insights on employer branding for the technical sector. How do you attract senior professionals while also appealing to newly graduated software engineers? Is TikTok the golden egg, or is it a no-go? And what can we learn from ASML, which has a high influx of candidates but little flow-through?
Fill in your email address, receive the white paper directly in your inbox, and get started with concrete tips to attract your dream candidates!
Disclaimer: The whitepaper is only available in Dutch.
In this whitepaper, we share our insights on employer branding in the technical sector. How do you attract both experienced specialists and newly graduated software engineers? Is TikTok the golden egg, or a no-go? And what can we learn from companies like ASML, where the influx is high, but the flow-through is noticeably low?
Leave your email address, receive the whitepaper directly in your inbox, and get started with practical tips to convince ideal candidates.
FAQ
What does it cost to have an employer branding video made?
How long does it take to create an employer branding video?
Why collaborate with a video production company for tech?
What does it cost to have an employer branding video made?
How long does it take to create an employer branding video?
Why collaborate with a video production company for tech?
What does it cost to have an employer branding video made?
How long does it take to create an employer branding video?
Why collaborate with a video production company for tech?
Questions?
Curious? Leave a message, and receive a response within 24 hours! We are happy to think along with you.
ir. Roland Guijs
founder
Questions?
Curious? Leave a message, and receive a response within 24 hours! We are happy to think along with you.
ir. Roland Guijs
founder
Questions?
Curious? Leave a message, and receive a response within 24 hours! We are happy to think along with you.
ir. Roland Guijs
founder
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